An Overview Of The Body Shop Marketing Essay

An Overview Of The Body Shop Marketing Essay Introduction Background The Body Shop it has more than 2070 tree brands and offer service for 7700.000 consumers all over the world. The founder was a great woman who was called Anita Ruddick. She travelled though South America in two years. Then she collected her experience in her long journey and found that many women used the natural way to keep their skin. She also was interested in this field. She tried to use the vegetable, fruit or plant to concoct the natural formula. In March 1976, the Ruddick founded her first store at Birmingham; the store sold 15 kinds of products such as jojoba oil, rascal and mud. In April 1984, The BODYSHOP became a listed company and started selling the products to all over the world. The BODYSHOP was a business which has conscience and credit. The BODYSHOP has five principles in its retail and production, they are: Against Animal Testing (The BODYSHOP never do the animal testing, they only used the scientific instruments to do testing on some mode led body of animal.(Ruth,2006) Support Community Trade (the BODYSHOP selling the product at reasonable price. The BODYSHOP brought their resources from some special place such as Brazil, Kenya, and Samoa. They often set up the factory in origin and employed local people who need a job to save their life. It also brought their materials in a fair price. The BODYSHOP helped a lot of people. It also can say it is a charity (Ruth, 2006). Improve Self Esteem (In the advertisement of The BODYSHOP, It is difficult to see models who have beautiful face and thin stature. The Body Shop uses some ‘special’ woman. For example, the advertisement of the total energy pulse point it employed a black lady. Defend Human Right (The BODYSHOP support equality. especially between black and white. The Body Shop made great contribution in support ECPAT(The International Campaign to End Child Prostitution in Asian Tourism) Protect the Plant (Protect plant is an aim of this green company . The BODYSHOP published a book, called the Green Book in order to call all the people to protect the plants. Theories Marketing Mix: Marketing Mix was related to a company’s marketing strategy. Marketing mix include 4 parts, place, promotion, price and product. There are often called the four ‘PHS. Product: Paying attention to the features of the product is easier to attract the consumers. Some consumers focus on the after sales service, appearance, packing faction and brand more than before. For example, red is standing for lucky in china. This color always appears in spring festival. Consumers who want to buy some clothes during spring festival think this color may bring lucky for them, so they may willing chose this red clothes more than the other color. Some telephone firm willing offer sales service to consumers to create their credit. Price: Make high profit is the aim of the all the businessman. There are many factors effect the price, such as cost, rent, and capital. These factors affect the producer to adjust the product’s price. The price also affects the consumers. For example, customers attract by discount.

Fashion - critical and cultural studies Essay Example | Topics and Well Written Essays - 3000 words

Fashion - critical and cultural studies - Essay Example The essay "Fashion - critical and cultural studies" concerns the feminine fashion. The durability and versatility of the corset as a defining garment is almost as astonishing as its continuing appeal. Even after it lost its widespread popularity, the continued use of the corset in Hollywood depictions of the feminine preserved its use, established its historic connotations and illustrated how it symbolized something larger than itself. Contemporary fashion has given the corset a new lease on life as women continue to turn to this garment as a means of identification within the modern world. Although the corset has traditionally been viewed as a symbol of female submission, any intrinsic meaning is subject to wide interpretation. â€Å"What the immediate meaning usually comes from is available imagery, past or present, the suggestive pictures that have pervaded public consciousness and are loaded with shared associations†. The tight-lacing of the 17th and 18th centuries indicat e the degree to which the corset was considered a means of female sexual expression and define ideas of female beauty. Understanding how the corset has been used in Hollywood, revitalized in cult fashions and re-introduced in high fashion illustrates how it can operate to convey female submission and aggressive sexuality depending upon the internal and external factors at play in its design and use within modern fashion. Hollywood and the big name movie producers have employed the corset in any number of ways from the beginning of the industry. The corset was already used in everyday dress when ‘Hollywood’ emerged and it was already a strategic garment in Vaudeville and Broadway. Even then, women craved the fashions they saw on stage depending upon the persona of the actress and the intentions of the wearer. Broadway and Vaudeville star Anna Held is the first great example of the corset as a defining garment of the female character. Most of her fame was not attributed t o her singing voice, but rather to â€Å"her rolling eyes, eighteen inch waist and naughty songs†. As is shown in Figure 1, Held continued the practice of tight-lacing in order to portray an enticing, sexually appealing woman with a tiny waist and accented upper features.

Cancer Treatment Research Paper Example | Topics and Well Written Essays - 1000 words

Cancer Treatment - Research Paper Example The choice for treatment depends on factors such as location, degree of severity, grade of tumour and the general state of the patient. In essence, the goal of cancer treatment is to remove or destroy the malignant cells without excessive damage to the body. Surgical treatment involves surgical excision of a tumour or an entire organ but the propensity of cancer cells to microscopically metastases makes it effective only in localized small cancers such as breast and prostate tumours. Radiation therapy can come in the form of radiotherapy, X-ray therapy and irradiation and uses ionizing radiation to kill cancer cells. This kind of therapy is used for the treatment of cancers of the brain, cervix, larynx, breast, lung, pancreas, skin, prostate, stomach, uterus or soft tissue sarcomas. It is also used in the treatment of leukemia and lymphoma. Chemotherapy involves the treatment of cancer with cytotoxic drugs that can have many effects specifically geared towards the elimination of cancer cells. One of the effects of the drugs is to interfere with cell division by hindering the duplication of DNA and the separation of chromosomes. The anticancer drugs travel through the bloodstream making it useful for cancers that have spread. Leukemias a nd lymphomas and cancer of the testicles can be treated with chemotherapy but breast, colorectal, lung and prostate cancer cannot be cured by chemotherapy alone. Monoclonal antibody therapy involves the administration of antibodies that bind to a protein on the surface of the cancer cells. Anti-HER2/neu antibody trastuzumab (Herceptin) and the anti-CD20 antibody rituximab are examples of this type of treatment. Immunotherapy makes use of a variety of strategies to enhance the immune system of patients. Examples of these include interferons and cytokines for renal cell carcinoma and melanoma and intravesical BCG. The most common combination of cancer treatment is surgery or radiation therapy followed by chemotherapy. There are many factors that determine the effectiveness of each method but there is increasing preference for combined modalities. This includes not only the physical uniqueness of the patient but also the socioeconomic limitations of the patient and the state which may be sponsoring the treatment. It is quite well known that cancer treatment is a financially challenging enterprise. 2.0 Research Aim The financial cost of treatment varies according to the degree of treatment required and the goal of the research to be conducted is to determine whether price differentials have an effect in morbidity and mortality in cancer treatment. To be specific, the inquiry would look into whether costlier procedures would to lead better results which would be taken as the lowering or eliminating the cancerous cells in the patient's body. 3.0 Methodology As previously mentioned, there is an increasing trend towards multidisciplinary treatment of cancer implying that there could be difficulties in comparing efficiency and effectiveness due to the overlapping of treatment. There are also many forms of cancer which further compounds the complexity of the issue. These concerns necessitate the need to define and limit the scope of the